Privacy Policy

Last updated: 26 October 2026

Boxun (“we”, “us”, or “our”) operates the website https://bosunopto.com (the “Site”) and provides LED display products and related solutions. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, place an order, or otherwise interact with us. By using our Site, you consent to the practices described in this policy.

1. Information We Collect

Personal Information

When you place an order, create an account, or contact us, we may collect the following personal information:

Name, company name, and job title
Email address, phone number, and shipping/billing address
Order details, product preferences, and transaction history
Payment information (processed securely by our payment service providers; we do not store full card details)
IP address, browser type, and device information when you browse the Site

Automatically Collected Information

When you visit the Site, we may automatically collect certain information through cookies and similar technologies, including your IP address, browsing behavior, pages visited, time spent on the Site, and referring pages. This information helps us improve our services and user experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill your orders, including shipping and after-sales support
To respond to your inquiries, quotations, and technical support requests
To provide customized product recommendations and quotations
To improve our website, products, and customer service
To send you promotional materials and product updates, where you have opted in to receive them
To comply with legal and regulatory obligations

3. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience. These include:

Essential cookies: required for the Site to function properly, such as maintaining your shopping cart and login status
Analytics cookies: help us understand how visitors use our Site so we can improve it
Preference cookies: remember your settings and preferences

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Site.

4. Sharing of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service providers: with trusted partners who assist us in operating the Site, processing payments, delivering orders, and providing customer support (e.g., shipping companies and payment gateways), under strict confidentiality obligations
Legal requirements: when required by law, regulation, legal process, or governmental request
Business transfers: in connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of the business

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL encryption for data transmission, restricted access to personal data, and regular security reviews. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction records may be retained for a longer period as required by applicable laws and regulations.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

The right to access the personal information we hold about you
The right to request correction of inaccurate or incomplete data
The right to request deletion of your personal information
The right to restrict or object to certain processing activities
The right to data portability
The right to withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within a reasonable timeframe in accordance with applicable law.

8. Children’s Privacy

Our Site is not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us so that we can take appropriate action.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of such external websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on this page with a revised “Last updated” date. We encourage you to review this page periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: bonxunled@gamil.com
Phone: +86 15999972269
Address: No. 25, Jalan Firma 1, Kawasan Perindustrian Tebrau 1, 81100 Johor Bahru, Johor, Malaysia